Travel Weekly Readers Choice Awards
The cruise awards voted by the people who sell cruises, and the judged Magellan Awards beside them.
Sell Award-Winning CruisesTravel Weekly is a long-running U.S. trade publication for travel advisors, and its awards are among the cruise industry awards agents watch most closely, because the voters are people who sell travel.
Travel Weekly Readers Choice Awards
The Travel Weekly Readers Choice Awards ask the magazine’s readers to name the suppliers they rate best across many categories, cruise lines among them. Because the readership is largely travel advisors, a Readers Choice result reflects how a line is seen by the people who book it: the quality of its agent support, its product and how it treats the trade. Travel Weekly has described nominees and winners being chosen in two rounds of reader voting, with readers able to write in companies.
Results are published by Travel Weekly each year. Its cruise coverage is where award news appears alongside the rest of the trade’s cruise reporting. Check categories and winners there rather than relying on a supplier’s summary.
- Who votes: Travel Weekly readers, mostly travel professionals.
- What it measures: reputation with the trade, by category.
- How to cite it: “Travel Weekly Readers Choice Awards, [year], [category]”.
The Magellan Awards
Travel Weekly’s second program works differently. The Magellan Awards honour creative and innovative work in marketing, design, products and services. Organisations and individuals in the travel industry enter their own work — there are entry types for individual travel advisors, advisor organisations and suppliers — and judges score it. The highest-scoring entries receive Gold Magellan Awards and other outstanding entries receive Silver.
Cruise Lines is one of the program’s segments, alongside travel advisors and agents, destinations, hospitality and others, and Travel Weekly says winners are featured in a November issue of the magazine.
Can an Agent Win a Travel Weekly Award?
Yes, in programs that accept entries from advisors. The Magellan Awards list entry types for individual travel advisors and advisor organisations, so a well-documented marketing campaign, website or client program can be entered. Read the current rules, deadlines and fees on the awards site before preparing an entry.
Readers Choice vs Magellan at a Glance
| Readers Choice | Magellan | |
|---|---|---|
| Method | Reader vote | Judged entries |
| Who takes part | Readers vote for suppliers | Organisations and individuals enter their work |
| Result | One winner per category | Gold and Silver awards for qualifying entries |
| Best used for | Showing trade reputation | Showing excellence in a specific piece of work |
One practical note: when a line tells you it is a “Readers Choice winner”, ask which year and which category, then find it in Travel Weekly’s own results before you repeat it to a client.
Frequently Asked Questions
Who votes in the Travel Weekly Readers Choice Awards?
Travel Weekly’s readers, who are mostly travel advisors and other industry professionals. Travel Weekly has described nominees and winners being chosen in two rounds of reader voting, with write-ins allowed.
What is the difference between Readers Choice and the Magellan Awards?
Readers Choice is a vote. The Magellan Awards are judged: organisations enter their work, and entries scoring highest receive Gold, with other outstanding entries receiving Silver.
Join the People Who Vote
Travel Weekly’s readers sell travel. Be a Travel Agent helps you become one of them.
Become a Travel Agent